The Making of a Marketing Original
I come from the era of Orkut and Yahoo, when digital marketing was still taking shape and performance marketing had barely found its language. My story started early, writing for Teen Vogue Australia as a teenager, where I learned the power of storytelling long before the industry began calling it content.

What followed was not just a career in 360 Marketing, but a front-row role in helping shape it across the UAE, MENA, LEVANT and CHINA: backed by computer science engineering, a master’s in communications and marketing, and an instinct for where the industry was heading before most people saw it.

I was among the early pioneers pushing performance-led thinking into the region, earned Facebook Blueprint early, and helped secure the first local Facebook badge and first local Google partnership in the UAE.

I bring proven experience applying AI, machine learning, and advanced analytics across marketing campaigns, including predictive modeling, automated targeting, AI driven segmentation, personalization, and generative creative. I’ve developed and managed Martech and AdTech solutions spanning marketing automation, journey orchestration and AI powered campaign engines using tools such as n8n, Solus, Salesforce Marketing Cloud, Optimove, Predis.ai, alongside Google DV360, The Trade Desk, Meta Ads Manager, Google Campaign Manager 360, and AI video tools like Google Veo 3 & Flow, HeyGen, and Lumen5,. Go to market tools such as Clay, Octave...