

Because the best partnerships do not feel stitched together.
I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but
as commercial stories with a reason to exist.
Because the best partnerships do not feel stitched together.
HASEEN
MASNA
HASEEN
MASNA


Because the best partnerships do not feel stitched together.
I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but
as commercial stories with a reason to exist.
Because the best partnerships do not feel stitched together.
HASEEN
MASNA
HASEEN
MASNA


Because the best partnerships do not feel stitched together.
I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.
Because the best partnerships do not feel stitched together.
HASEEN
MASNA
HASEEN
MASNA
|
Digital Marketing
|
Growth Marketing
|
OOH Marketing
|
Press Release
|
Experiential Marketing
|
Go To Market
|
|
Digital Marketing
|
Growth Marketing
|
OOH Marketing
|
Press Release
|
Experiential Marketing
|
Go To Market
|
About me
For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.
In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.
My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.
About me
For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.
In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.
My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.
About me
For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.
In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.
My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.
