Because the best partnerships do not feel stitched together.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.


I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but
as commercial stories with a reason to exist.



Because the best partnerships do not feel stitched together.

HASEEN

MASNA

HASEEN

MASNA

Because the best partnerships do not feel stitched together.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.


I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but
as commercial stories with a reason to exist.



Because the best partnerships do not feel stitched together.

HASEEN

MASNA

HASEEN

MASNA

Because the best partnerships do not feel stitched together.

I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.


I have built brand, bank, airline, tourism, fintech and loyalty partnerships across MENA, the Levant and South Asia, not as logo swaps, but as commercial stories with a reason to exist.



Because the best partnerships do not feel stitched together.

HASEEN

MASNA

HASEEN

MASNA

About me

For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.


In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.


My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.

About me

For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.


In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.


My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.

About me

For 15 years, I have built partnerships across MENA, South Asia and the Levant, working with fintech brands, tourism boards, airlines, retail players, loyalty ecosystems and blue-chip clients.


In a region full of sponsorships, launch posts and logo-led collaborations, I build partnerships that actually belong. Every partnership needs a clear CVP, a real customer benefit, a commercial reason and a cultural fit strong enough to make the brands feel natural together.


My partnership work spans market development funds, co-funded offers, co-branded campaigns, VIK, partner-funded activations, bank and airline offers, tourism-led growth, loyalty programmes and retail collaborations, with average partnership deal values around USD 250K.

Connect with me

Connect with me

Connect with me