About me


I come from the age of Orkut scraps and early Facebook walls, back when social media was more a curiosity than a career path. I grew into the space before social media marketing had fully found its name, went on to clear Facebook Blueprint early, and helped bring some of the first local Facebook partnerships into the UAE. In many ways, I did not step into social media.

I grew up with it, and I continue to stay ahead of its shifts through growth hacking, viral hooks, platform trends, scroll-stopping creative, and constant exploration of new spaces like TikTok.